Video Marketing for Libraries A Practical Guide for Librarians Today s libraries need to market their resources and services than ever Thanks to the proliferation of digital information patrons can easily find information from other sources without recognizing t

  • Title: Video Marketing for Libraries: A Practical Guide for Librarians
  • Author: Heather A. Dalal Robin O'Hanlon Karen L. Yacobucci
  • ISBN: 9781442269491
  • Page: 423
  • Format: Paperback
  • Today s libraries need to market their resources and services than ever Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library Libraries have been producing their own promotional videos with success, strengthening their relationships with their usersToday s libraries need to market their resources and services than ever Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences You can increase awareness of your library s resources services by producing your own videos Video Marketing for Libraries provides step by step instructions on how to produce videos designed to market your library and strategies to assess their impact This book will guide you through gaining internal support crafting a clear message building the library s audience writing storyboards and scripts casting and rehearsing actors filming and recording voiceover, editing, publishing, promoting, using online tools animation software and assessing the efforts

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      423 Heather A. Dalal Robin O'Hanlon Karen L. Yacobucci
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      Posted by:Heather A. Dalal Robin O'Hanlon Karen L. Yacobucci
      Published :2019-03-17T22:42:29+00:00

    About “Heather A. Dalal Robin O'Hanlon Karen L. Yacobucci

    1. Heather A. Dalal Robin O'Hanlon Karen L. Yacobucci says:

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